WeFit

“How might we make more people be motivated
to work out during the time of COVID-19?
As part of the NUvention Project, I worked with developers to create a social fitness mobile app, “WeFit.”
I conducted interviews and surveys to understand gym-goers’ needs and pain points and came up with the idea of the app where fitness enthusiasts can set their fitness goals and compete with their friends. Our team went through multiple iterations based on the feedback we got from beta tests.

As a product manager, I managed to
- Interview and survey +200 people
- Lead an ideation process: identifying problems and finding solutions
- Research and monitor competitors in the market
- Define a value proposition
- Develop a revenue model
- Recruit +80 users and conduct beta tests
- Create pages on social channels and ran social media ads for customer acquisition
- Make a landing page and slide decks for a business pitch